Huge demand, new trends in Outdoor Living offer big opportunities

 

View the latest trends in patio sets and more at the Outdoor Living booth.

View the latest trends in patio sets and more at the Outdoor Living booth.

Outdoor Living is a booming multimillion-dollar category, driven by ever-growing consumer demand, and it means big opportunity for your business. This fall in Chicago, we’ll be showcasing another impressive lineup of the latest outdoor furniture and decor, updated with must-have new pieces and collections, to help you turn this incredible demand into incremental sales for your store.

To stay ahead of the game, you’ve got to keep on top of the current trends and bring your customers the designs, colors and themes that capture the latest fashion sensibility. For our 2017 assortment, there will be a stronger focus on deep seating and steel, and we’ll be making waves with a coastal look — casual, beach-inspired styling that centers around white aluminum frames and navy Sunbrella fabrics. We’ll be rounding out our selection with new wicker trends and steel collections with looks your customers will love.

Bringing premium quality to the table

For shoppers looking for the very best, we’ll be bringing back our higher-end Reserve Collection with sets from leading patio manufacturers like Minson, North Cape, Pride Castelle and more. Priced from $1,500 to $5,000, these premium sets are available ONLY at the show. You’ll be sitting pretty with an impressive range of patio, dining, deep seating and fire pit chat set options to choose from, all on display at our booth.

A sunny outlook for solar décor

Our ever-popular Décor department will be making a return, too. Make sure to stop by the Garden After Dark area and check out bulletin savings on hot-selling solar garden stakes, lanterns, statuary, torches and more.

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Sell early and often

Not only will we have a huge selection of fantastic options for your store, but we’re also making it easier to keep all these in-demand items in stock. You’ll be able to choose from four shipping dates in 2017: Feb. 1, March 1, April 1 and May 1. We didn’t forget about our retailers in southern and coastal regions, either. We’ll help you keep up with off-season demand with a special early-ship bulletin that delivers your order by Oct. 15, so you can keep selling in the fourth quarter and into the first quarter of 2017.

So start moving those old sets, and make room for this fantastic and trendy new merchandise that’s guaranteed to be the talk of the neighborhood. Visit us at the Outdoor Living Booth this fall in Chicago and place your order for the 2017 season!

Join us in Chicago! Register now.

May 23, 2016
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