Big incentives still available in Outdoor Power Equipment

Retailers have until Oct. 4 to take advantage of great Outdoor Power Equipment deals.

Retailers have until Oct. 4 to take advantage of great Outdoor Power Equipment deals.

In case you missed them at the show, it’s not too late to take advantage of the HUGE incentives we’re offering in the Outdoor Power Equipment category! Just place your bulletin order in Event Planner by Oct. 4, 2016, to get these fantastic deals.

Outdoor Power store layout refresh

Incentives

  • 25% off product (one of everything, excluding lawn mowers & gas cans)
  • 50% off all fixtures (trimmer hooks, mower racks, blower rack, chainsaw rack)
  • 50% off all décor elements (overhead signage, POP cards, backer paper)
  • Aug. 14, 2017 dating
  • Get the remaining 50% off fixtures and décor as a backend credit (up to $750 in additional savings!) when you send in an image of your OPE set in the spring.

Bulletin details

  • 10/04/2016 Order Due Date
  • 02/06/2017 Order Ship Date
  • 08/14/2017 Bulletin Dating
  • Convenience Format – Deal #3030 ($3,123.11)
  • Core Format – Deal #3031 ($4,586.25)
  • Super Format – Deal #3032 ($6,366.39)
  • Expanded Format – Deal #3033 ($6,647.21)

Why implement it?

  • New display fixtures allow the product to be displayed out of the box to create a more interactive shopping experience for the customer.
  • By tying all Outdoor Power Equipment categories together, including premium brands like STIHL, your store becomes THE destination for customers looking for the best brands in the industry.
  • Over the last several years, Ace retailer sales have been outpacing the industry, so we’re allocating incremental space to key OPE categories.

Toro Lawn Mower Program*

All stores must buy into the opening stock bulletin order to replenish Toro mowers through the RSC.

Incentives

  • Guaranteed sale on lawn mowers
  • July 1, 2017 dating
  • Free lawn mower accessories ($185 value)

Bulletin Details

  • Includes:
    • 6 Mower units (across 2 models)
    • 4 Handheld OPE Items (2 units each)
      • All mowers and handheld OPE promoted in 2017!
    • Lawn mower accessories
  • 10/04/2016 Order Due Date
  • 02/06/2017 Order Ship Date
  • 07/01/2017 Bulletin Dating
  • Bulletin #012341-045
  • Bulletin Cost of $2,217.55

Why stock Toro mowers?

  • Toro mowers will continue to be advertised in National Events during the 2017 season.
  • It’s the No. 1 unaided brand in self-propelled mowers.
  • Stores that added Toro mowers:
    • Are selling an average of four more units per store in other mower brands.
    • Sold an average of 10 Toro and 13 non-Toro mowers in 2016.
    • Are averaging $265 more profit dollars than stores that didn’t add Toro.
    • Average $500 more in Toro handheld OPE sales.
    • Average $300 more in Toro accessories sales.

* The Toro opening stock order bulletin is only for stores that haven’t bought into the program yet. For stores that are already Toro dealers, your best way to buy is through Discovery Assortment Planner.

August 31, 2016
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