Lawn & Garden must-sees

lawnandgarden_displayNew outdoor power equipment Discovery sets launch

No other retailer in the industry has grown as fast as Ace over the last four years in the outdoor power equipment category. We have been building the strongest stable of brands in the market, and our sales in the category continue to explode. For 2016, we will be rolling out a new Discovery assortment and layout. This concept will significantly differentiate you from the competition, make you a legitimate destination for OPE and ensure continued growth in this important category. Stop by to take advantage of the aggressive show deals, including 25 percent outdoor power products and free fixtures once implemented at store level. Booth No. 431

toromowerToro mowers to be advertised in 2016 

Did you know that Ace retailers that carried Toro lawn mowers sold an average of nine more mowers per store than retailers that did not? That is based on POS results through May, which also showed those same stores experienced a gross profit increase of more than $200 in the category. We’ll be advertising Toro mowers in our 2016 preprint ad plan starting in March. We’ll be focusing on the the best-selling and innovative models in its lineup at competitive retails. Be aware that there is a buy-in requirement; the best way to jump on board is through the bulletin offers during the show ordering window. There are some Ace retailers that will not be able to participate due to market restrictions. Please stop by the Toro booth for all of the details and to take advantage of extended dating and free accessories with qualifying opening stock order. Booth No. 637

Grill set launch

With more than 20 percent retail sales growth in 2015, now is the time to make your store the destination for grilling with our new assortments, store décor and POP. We have seen large growth in the specialty segment of the category, and Ace is leading the charge. If you primarily sell Weber grills, you are missing out on a large opportunity to expand your assortment and sales. Now is the time to check out all of the segments from gas, to charcoal, to smokers and everything in between. We have added more than 50 new RSC items and are introducing new programs from industry giants such as Big Green Egg, Bradley, Camp Chef, Masterbuilt and Traeger. With more than $3,500 in savings and incentives available on our new Discovery planograms, the fall show is the time to become the neighborhood destination in your market. Booth No. 1031

yeticoolerYETI program a success 

YETI has revolutionized the cooler category and has quickly become the cooler of choice for outdoor enthusiasts, pros, tailgaters and backyard barbecue kings. Many Ace retailers have experienced the “YETI Effect” as the cooler category soared to new heights in 2015 with retail sales up 138 percent and retail gross profit up 145 percent. YETI is a primo brand and a differentiator that will help set your store apart from the rest. Stop by the YETI booth to become an authorized dealer, and see the complete lineup of more than 60 new SKUs offered in your Ace RSC. Booth No. 1041

“Try Me” packaging, nozzles and more in the hose end POG

Consumers want durable, quality product at a good value. We are introducing a new line of Ace Brand Premium nozzles that are robust, long-life designs and heavy-duty construction. The Ace Brand medium-duty nozzles have a unified red color scheme that reinforces our brand message. The quality products with a clear step-up strategy are further elevated by the new “try me” packaging. This allows consumers to hold the nozzle by the handle to fully appreciate the quality construction and test out the different feel and ease of use of the thumb control, rear trigger and front trigger nozzles. The new water time program will feature four items from Orbit with EZ-set technology and large screens to effortlessly walk the consumer through the programming process. The hose repair and quick-connect assortments will simply fly off the shelves due to the new packaging that calls out the products usage, features and benefits. Stop by the Lawn & Garden Merchant booth to take advantage of the 25 percent off discount on two each of the entire assortments. Booth No. 1021

Loppers, pruners, bow saws and tree pruners = comprehensive cutting set

Replacement and upgrading an existing item accounts for 64 percent of consumers’ primary purchase motivation of gardening tools. To create a one-stop shop for the cutting tools category, we incorporated the bow saw, bow saw replacement blades and tree pruners into the lopper and shear set to provide a comprehensive 4′ cutting assortment. We’ve designed a clear step-up strategy and added a few unique items to the set as well. Stop by the Lawn & Garden Merchant booth to take advantage of the 25 percent off discount of the entire assortment. Booth No. 1021 

Check tomorrow’s issue of the Power Buyer for more exciting news from Lawn & Garden, including garden, pottery, insect news and so much more.

August 20, 2015